‘Tis foolish to fear what you cannot avoid.

~Pubilius Syrus

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The Marketing Conundrum

If we had a dollar for every firm we met that was stuck in one of the following marketing paradigms, which are not correlated with marketing success, we would be very rich!

The Cheapo Marketers—Won’t spend a marketing buck to make a sales buck. Do not understand that in order to grow their business, they must invest in its marketing!

Downside: Stay stuck for years in the same place.

Would those of you in the cheaper seats clap your hands?
And the rest of you, if you'll just rattle your jewelry.

~ John Lennon

The Champagne/Beer Marketers—Want all of the best in marketing (the champagne, so to speak), but want it on a beer budget! Granted, these marketers are one step up from The Cheapo Marketers, since they know quality when they see it . . . . they are just are not willing to pay for it!

Downside: Stay stuck for years in the same place.

Good taste is the flower of good sense.

~ A. Poincelot

The Fear-based Marketers—Won’t go out on a limb to be different, so that their customers remember them! Don’t understand the importance of marketing differentiation in gaining market share.

Downside: Customers do not remember them.

Never follow the crowd.

~ Bernard M. Baruch

The Spaghetti Marketers—Totally ignore strategic planning, thinking that spending money on one marketing tactic or another will grow business over the long term. This is called spaghetti marketing, as in “throw this or that against the wall and see what sticks.”

Downside: Wasted money and time.

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There are three types of companies:
those who make things happen;
those who watch things happen;
those who wonder what happened.

~ Anonymous