“Real isn’t how you are made,” said the Skin Horse.
“It’s a thing that happens to you.”

~ Margery Williams, The Velveteen Rabbit

Our Added Edge

When The Added Edge was founded in 1995, we began with a simple vision: to give companies an added edge in their markets. To this date, this remains a guiding principle.

So, how do we do it?

• We guide you out of your comfort zone, so that innovation can happen.
• We tell you what is getting in the way of your success.
• We help you create positive, creative paths to abundance and success.

Additionally, in each of our service areas, we stand out from our competition.

Communications—Experience in both intra-company and inter-company communications; experience with large, medium and small companies.

Human Resources—Experience in both internal and external human resources, from both a buying and selling perspective; experience incorporates 15+ years of transformational training.

Marketing—Experience with both strategic and tactical aspects of marketing (unlike many PR, design and advertising firms that are often woefully inexperienced in strategic marketing,) experience range includes large Fortune 1500 companies, middle-market companies and small entrepreneurs; experience in taking companies out of The Marketing Conundrum.

Sales—Experience includes both service and product sales, though emphasis has clearly been on the sales of intangible services; experience range includes large Fortune 1500 companies, middle-market companies and small entrepreneurs; experience incorporates 15+ years of transformational training and SPIN Selling.

Catalytic Coaching—Experience in transformational training, and coaching for 26 years.

Experience The Added Edge. Give us a call at (707) 995-1034 or contact us by e-mail.

Top of page

While we have the gift of life,
it seems to me that the only tragedy
is to allow part of us to die –
whether it is our spirit, our creativity, or our glorious uniqueness.

~ Gilda Radner