Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.

~Peter Drucker

Our Services

Marketing

The Added Edge has experience with:

• Both strategic and tactical aspects of marketing (unlike many PR, design and advertising firms that are often woefully inexperienced in strategic marketing.)
• Both product and service marketing of B2B and B2C products and services.
• Large Fortune 1500 companies, middle-market companies and small entrepreneurs,
• Tactical Marketing Plans and Tactical Implementation.
• Guiding companies out of The Marketing Conundrum.

Marketing services include:

• Brainstorming Session Facilitation
• Company Naming
• Facilitation, Design and Implementation
• Market Research
  • Competitive Mystery Shopping
  • Competitive Pricing Studies
• Strategic Marketing Plans — A big-picture business development tool that defines your business,
  its market, your competitive positioning and growth objectives.
• Strategy
• Tactical Marketing Plans — A plan that builds upon the strategies in your Strategic Marketing Plan, and acts as a task master of sorts, to keep your business growth tactics on track.

Product Design and Development

• New Product/Service Launches.
• Product/Service Naming

Marketing Promotion

• Advertising/Public Relations
• Byline Creation
• Brochures and Collateral Materials
• Direct Mail and E-mail Campaigns
• Events
• Internet Marketing Services
• Proposal and Grant Writing/Editing
• Trade Shows
• Website Design and Creation
• Website Diagnostics

Get The Added Edge. Give us a call at (707) 995-1034 or contact us by e-mail.

Top of page

“Cheshire Puss,” Alice began, . . .
“Would you please tell me which way I ought to go from here?”
“That depends on where you want to get to,” said the cat.

~ Lewis Carroll, Alice in Wonderland