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The Added Edge

Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.

~Peter Drucker

Our Services


The Added Edge has experience with:

  • Both strategic and tactical aspects of marketing (unlike many PR, design and advertising firms that are often woefully inexperienced in strategic marketing.)
  • Both product and service marketing of B2B and B2C products and services.
  • Large Fortune 1500 companies, middle-market companies and small entrepreneurs,
  • Tactical Marketing Plans and Tactical Implementation.
  • Guiding companies out of The Marketing Conundrum.

Marketing services include:

  • Brainstorming Session Facilitation
  • Company Naming
  • Facilitation, Design and Implementation
  • Market Research
    • Competitive Mystery Shopping
    • Competitive Pricing Studies
  • Strategic Marketing Plans — A big-picture business development tool that defines your business,
    its market, your competitive positioning and growth objectives.
  • Strategy
  • Tactical Marketing Plans — A plan that builds upon the strategies in your Strategic Marketing Plan, and acts as a task master of sorts, to keep your business growth tactics on track.

Product Design and Development

  • New Product/Service Launches.
  • Product/Service Naming

Marketing Promotion

  • Advertising/Public Relations
  • Byline Creation
  • Brochures and Collateral Materials
  • Direct Mail and E-mail Campaigns
  • Events
  • Internet Marketing Services
  • Proposal and Grant Writing/Editing
  • Trade Shows
  • Website Design and Creation
  • Website Diagnostics

Get The Added Edge. Give us a call at (707) 995-1034 or contact us by e-mail.

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“Cheshire Puss,” Alice began, . . .
“Would you please tell me which way I ought to go from here?”
“That depends on where you want to get to,” said the cat.

~ Lewis Carroll, Alice in Wonderland