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The Added Edge

Strategy is buying a bottle of fine wine
when you take a lady out for dinner.
Tactics is getting her to drink it.

~ Frank Muir

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Tactical Marketing Planning

Whether a company is established or just starting up, it always needs a Tactical Marketing Plan to detail the specific tactics it is going to pursue in order to further its growth as a business, and keep it on track. A Tactical Marketing Plan is kind of like a helpful task master who continues to nudge you along in doing the things you need to do in order to grow your business.

The Tactical Marketing Plan is typically done after a Strategic Marketing Plan is developed and in place, so that the tactics pursued can be derivatives of the key strategies addressed in the Strategic Marketing Plan. As opposed to a big-picture plan like the Strategic Marketing Plan, details are the “gold” of a Tactical Marketing Plan.

Many businesses that have never developed a Strategic Marketing Plan, have been concentrating their entire business growth efforts on marketing tactics, without ever having thought through a marketing strategies for their business. I refer to this as Spaghetti Marketing. This is very dangerous from a competitive positioning standpoint, as well as utilizing your time, energy and money effectively. A good Strategic Marketing Plan can save you from wasting time, energy and money on tactics you should not be pursuing.

The Added Edge can get your Tactical Marketing Plan started in two, two-hour sessions. Contact us for an estimate today!

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Beware of the man who won't be bothered with details.

~ William Feather

  Tactical Marketing Planning