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The Added Edge

Companies don’t make purchases;
they establish relationships.

~ Charles S. Goodman

Our Services


The Added Edge has experience with:

  • Both service and product sales, though emphasis has clearly been on business-to- business (B2B) sales of intangible services
  • Large Fortune 1500 companies, middle-market companies and small
  • Entrepreneurs, employees, and management
  • 15+ years of transformational training, yielding higher sales success
  • SPIN Selling expertise and training facilitation

Catalytic Coaching—a transformational process (focused on intentional declarations and committed action,) that teaches you how to get out of your own way, stay true to your commitments, and get out of your comfort zone to achieve the results you want.

Customized Sales Training:

  • Sales and non-sales professionals
  • Sales and non-sales management

Proposal and Grant Writing/Editing

Motivational Workshops

Sales Representation (Selecting companies with integrity only.)

Sales Training

  • One-on-one sales coaching using our Catalytic Coaching method.

Sales Training Workshops

  • SPIN Selling
  • Thinking BIG
  • We-Can-Omics

Strategic Visioning Sessions

Trade Shows

Seize The Added Edge. Give us a call at (707) 995-1034 or contact us by e-mail.

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You don’t live to conquer.
You live to care.

~ David Dorsey