Those who spend an inordinate amount of time, energy and money on tactics, without first strategically looking at their business and its growth, will wind up with “Spaghetti Marketing.”
Spaghetti Marketing is when you throw tactics out into the market, much like a cook would throw cooked spaghetti on the wall to see if it is done, without first doing your critical strategic marketing planning.
With Spaghetti Marketing, one is left with some things sticking, and some not . . . and a pile on the floor. For those who may not have guessed it already, this pile symbolizes wasted time and money when it comes to marketing.
You either do your strategic marketing homework or the market gets the best of you, your business, your time and your money.
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